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Ben Conard
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Sustainable Packaging: Keeping it Green
Packaging and the packaging industry are finally coming under the microscope for how eco-friendly their offerings are. The shift in focus of both consumers and retailers towards green products has led to a change in the way many companies are approaching sustainability. For the better!
How to Stand Out as an Independent Online Seller
In the world of ecommerce, standing out is probably the best thing you can do for your business. In 2018, this industry is busier than ever. The good news is that there’s more potential business for ecommerce sellers, but this also means there’s increased competition. It can be harder for your products and business to stand out. Here's how
Omnichannel Marketing | Beyond the Box
Omnichannel marketing is a big set of words with some big connotations. All it breaks down to though is how well you're able to integrate your marketing campaigns across your physical and digital spaces.
Calculating eCommerce Revenue | Beyond the Box
When it comes to ecommerce metrics and making sure you're on top of your conversion rates, traffic and average order rates, we've got a few ecommerce meTRICKS to help you out.
The History of Ink | Beyond the Box
The history of ink is long and storied, and we're here to break it down into bite-sized, easily digestible pieces. It all ends with the ink on your packaging!
Looking Forward: Implementing Seasonal Marketing Strategies
Building an ecommerce business is less like a sprint and more like a marathon, constantly aiming to increase sales in a consistent and steady manner. We’re sure you’ve heard the quote “Failing to prepare, is preparing to fail”, and cliché though it might be, there’s also a whole heap of truth to it when you apply it to seasonal marketing strategies. Success in both ecommerce and retail comes from planning months in advance. Get those calendars out people.
Sustainability in Packaging | Beyond the Box
In the very first Beyond the Box (other than the introduction), we're talking about sustainability as a business; specifically about how your packaging impacts your overall environmental impact. Key takeaway: think paper, not plastic!
Ben Talks Introductions | Beyond the Box
It's time to buckle down and get real the best way we know how. In the opening to the Beyond the Box series, Ben Talks Introductions, which means getting all the basics (or at least some of them) out of the way first. Subscribe, like and comment — you know the drill!